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Go green

Words: David Leck
Feb 04, 2020

Go green

Words: David Leck
Feb 04, 2020

From a substitute for leather derived from mushroom roots to the world’s first recycling shopping mall, being environmentally proactive is not just essential, but it can also be fashionable, exciting and fun.


Wonder plant

David Deasy is a strong believer that in order to preserve our planet, becoming more sustainable in our choices is essential. And clothing is no exception. 

“In recent years consumption of consumer-fixated, ‘fast’ fashion has increased significantly,” says Deasy, whose online business Bambooo aims to give future generations opportunities and access to eco-friendly living. “Sales are predicted to soar to around US$2.1 trillion by 2025 with most discarded garments ending up in landfill, stretching resources and releasing toxic gases.”


In an effort to minimize the environment impact of garment production, Bambooo has come up with a product line which includes everything from underwear, socks and sleepwear to bedding all made from, yes you guessed, bamboo.

Its soft, luxurious feel means bamboo is to cotton what cashmere is to wool. Deasy explains that the bamboo textile offers protection against 98 percent of harmful UV rays, making it perfect for travellers. And because it’s anti-static there’s no irritation, meaning it’s kinder on allergy-prone skin. Put simply it’s a win-win for eco-conscious fashion consumers.

“All bamboo produced for our use must be Oeko-Tex 100 certified – a global standard empowering consumers to identify products posing no risk to the environment or human health,” says Deasy.

Bamboo is an incredibly sustainable material as it grows 100 per cent naturally without the need for pesticides or fertilisers. It’s the fastest growing plant on the planet, is plentiful and produces significant yields from the same plot. Bamboo significantly improves soil sustainability because it does not require uprooting. 

By providing education, Bambooo hopes to widen knowledge around the protection of our natural world. The business gives 70 percent of its profits to the Earth Friendly Foundation, an organisation that operates an events centre in the countryside of North West England that aims to attract parents of young people and schools in order to help inspire them to live sustainably. 



Shop green

Sweden has a long reputation as one of the world’s most environmentally savvy nations. Head to the outskirts of Eskilstuna, a small city approximately 100 kilometres west of Stockholm, and you’ll fine ReTuna – a two-story complex of second-hand stores comprising the world’s first recycling mall. Revolutionising shopping in a climate-smart way, old items are given new life through repair and everything sold is recycled, reused, organically or sustainably produced. Tours hosted by retailers give shoppers the chance to see behind the scenes. 


High tech fashion
Bolt Threads is a California materials innovation company using technology and biology to develop new textiles that raise the sustainability bar. Its most high-profile partner is British fashion designer Stella McCartney who uses Mylo, a leather-like material made from mycelium (the roots of a mushroom), to create the next generation of her iconic Falabella handbag. Mylo can be produced in a fraction of the time of leather but, crucially, replicates its durability, strength and suppleness. 


One-stop vegan

When it opened its doors a year or so back, Plant Based Supermarket was somewhat ahead of the curve as one of the first all-vegan grocery stores in London stocking daily necessities, on-the-go meals, sandwiches, salads and frozen offerings.

It also offers indoor and outdoor seating for those with time to linger and, as you would rightly expect, it’s dog friendly.



The Danish way

Widely regarded as the world’s greenest city, Copenhagen certainly wears its environmental credentials with pride. The Danish capital has an ambition to be carbon-neutral by 2025 and it appears everywhere you look, sustainability is in its DNA. This is a place where you’ll find organic food everywhere, hotels compete for eco-friendly ratings, you can swim safely in a busy harbour or, should the fancy take you, ski down the roof of Amager Bakke – a new combined heat and power waste-to-energy plant. 



Stocking souls

Launched by Brit Josh Turner, Stand4 Socks sells stylish, eye-catching foot apparel and – when you buy a pair – it donates another to people in homeless shelters. The socks currently support 11 of the United Nations’ 17 sustainable development goals.


Trash busters
With disposable consumerism comes rubbish, and it’s now a global concern blighting our natural world. Trash Hero brings together businesses and people in weekly clean-ups. Operated through 12 global chapters, the movement had – as of June 2019 – mobilised 230,190 volunteers to remove 1.16 million items of litter in 11 countries. The aim over the next three years is to engage with more than 500,000 new Trash Heroes through events in 250 locations globally.



Refill responsibly
Stores in which you can refill a range of essentials have been popping up around Thailand. These refill stations are proving to be a crucial alternative to mass-produced items that we’ve traditionally brought home only in plastic bottles or bags that can take up to a thousand years to decompose in a landfill. Bangkok’s OG Refill Shop and Chiang Mai’s Normal Shop are among those now dispensing shampoo, soaps, dishwashing liquid in a game-changing way.


Dress sense

The textile industry accounts for 10 percent of global carbon emissions. Dedicated is a brand using 100 percent organic cotton free from toxic chemicals and pesticides. As such, its production uses up to 91 percent less water, 62 percent less energy and emits almost half as little Co2 as conventional cotton. The company’s range includes swimwear, jackets, socks, dresses, shirts, underwear and beanies, many of which are also made from recycled plastic bottles. 



Keeping it natural
A weekly farmers’ market in Thailand’s southern province of Phatthalung might look instantly traditional. It is, in fact, a model of modern environmental best practice with the total absence of plastic and 100 percent natural packaging across organic, home-grown and homemade produce.


Icons made by Gregor Cresnar from www.flaticon.com is licensed by CC 3.0 BY